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SMEs and Midmarket

Asian markets have continued to grow rapidly, and many companies are interested in entering the market. Over the last 10 years, advanced economies grew at an average of 2.5%, whereas developing Asia grew at 7.7% during the same period. According to Professor Robert Salomon, as markets in the advanced economies become saturated, even mid-size companies from the US and the EU are trying to expand into Asian markets. To see text of entire article click here.

However, many companies establishing operations in Asia are faced with two options:

• The high risk, low cost option of entering new markets via distributor relationships.

• The high cost, low risk option of setting up offices in Asia.

Woodward Partners provides a third alternative. We act as an on-the-ground, representative office to help you manage your entry into Asian markets. We help you set up the necessary structures and arrangements to get started, bringing our years of experience in the region to help companies take the risk and the cost out of establishing operations in Asia.

What factors should firms consider before expanding into foreign markets? How can firms benefit most from their experience and from the experiences of other firms? Prof. Rob Solomon of the NYU Stern School of Business and author of Learning from Exporting: New Perspectives, New Insights (2007) explores these questions.

Prof. Nitin Pangarkar of the NUS Business School and authority on China and India looks at the implications of the emergence of "Chindia," dispels common misconceptions about these fast growing economies, explores opportunities, and outlines five rules of thumb for effectively integrating "Chindia" into a global strategy.